CalmZoo
CalmZoo creates weighted plush animals designed to soothe and comfort children. I was brought in to build a visual identity that reflects the brand's core values - warmth, calm, and trust.
Client:
CalmZoo
Role:
Visual Identification, AI Photos
Year:
2026
Behind the Design
CalmZoo is a brand built around comfort, calm, and the gentle world of childhood. The brief was clear, create an identity that feels safe, warm, and trustworthy for both kids and parents. Every decision was made with that emotional core in mind. The logomark was designed to feel friendly and approachable, with soft shapes that reflect the brand's core product - weighted plush animals that bring comfort and calm. The color palette was carefully chosen to evoke warmth and tranquility without feeling childish or loud. Typography was selected to balance playfulness with clarity, making the brand feel both inviting and professional.
Printing Materials
To complete the brand experience, I designed a leaflet included with every plush animal. The piece serves as both an instruction guide and a brand story - walking parents and children through the idea behind CalmZoo in a warm, approachable way. Every detail, from layout to typography, was crafted to feel consistent with the visual identity and reinforce the brand's core message: comfort, calm, and care in every touch point.
The Result
A complete visual identity that speaks directly to its audience - parents looking for a trusted, calming product for their children. The logo, color system, and typography work together as one consistent visual language, giving CalmZoo a recognizable and emotionally resonant presence across every touchpoint.
